Novalac Prenatal is well known brand of prenatal vitamins on the European market. It was designed to support women through planning, pregnancy, and breastfeeding with all essential nutrients in just one capsule per day.
The goal of this KV redesign was to visually communicate this all-in-one benefit by creating distinct key visuals for each stage, along with a combined version covering all three. Additionally, product-focused KVs were designed to highlight the capsule’s ingredients and reinforce the "All in 1 capsule" message.
The goal of this KV redesign was to visually communicate this all-in-one benefit by creating distinct key visuals for each stage, along with a combined version covering all three. Additionally, product-focused KVs were designed to highlight the capsule’s ingredients and reinforce the "All in 1 capsule" message.
These visuals were further translated into many European languages and turned into leaflets, flyers, brochures, stickers, wobblers, social media content and other digital and printed promotional materials.
Key visual was created for Medis, Medical marketing company.