Napsie is a case brand of Studio Moderna, dedicated to providing comfortable and affordable sleep products. Whether you're a student, young professional, or simply on a budget, Napsie offers a wide range of sleep solutions to fit your needs. From mattresses to bedding, duvets and pillows and with a focus on quality and affordability, Napsie makes it easy for everyone to enjoy a good night's sleep.
As part of the World Sleep Day campaign for Napsie, we created a series of static and animated ads to promote their sleep products on their social media platforms. The ads were localized in multiple languages to reach customers in the Baltics, Spain, Italy, Poland, Czech Republic, Hungary, and Slovenia.
The ads feature a night sky background with flickering stars and clouds, creating a dream-like and relaxing atmosphere that was meant to encourage viewers to prioritize their sleep and consider Napsie's products.
As the Sleep day ads performed well the same visuals were later utilized also for the Shortest day campaign in June.
