Napsie is a case brand of Studio Moderna, dedicated to providing comfortable and affordable sleep products. Whether you're a student, young professional, or simply on a budget, Napsie offers a wide range of sleep solutions to fit your needs. From mattresses to bedding, duvets and pillows and with a focus on quality and affordability, Napsie makes it easy for everyone to enjoy a good night's sleep.
As part of Napsie's product line, they created a modern boho towel. My role was to redesign the existing packaging for the towel in a more modern way and appeal to customers looking for a fun and trendy beach accessory. By incorporating Napsie's brand elements I created a clean and minimalistic design, that conveyed the product's identity while also staying true to Napsie's overall brand image.
In addition to the packaging design, we created a series of animated and static ads that showcased the boho towel and highlighted its best features. In the final frame of the video, the old packaging design can be seen, since the video was shot before the new packaging was launched.
